CV
Professional Summary
Hi! I'm Jenna. I'm a marketer with ten years experience. I'm an energetic person, storyteller and someone who has an entrepreneurial spirit. Over the course of my career I've had the opportunity to work in a variety of different positions which include brand management, trade marketing, PR, social media, event management and most recently, sales.
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My approach to working with clients is diving into your culture, understanding your business and treating it as if it were my own. What drives me? Your success. I want to help you reach your goals and ultimately turn your marketing investment into sales.
Skills
Public Relations Social Media Management Brand Strategy
Digital Marketing Event Management Communications
Work Experience
January 2020 - June 2020
Director of Sales & Marketing, Shawn & Ed Brewing Co.
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Created new revenue stream through e-commerce / direct-to-consumer ability via website.
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Designed marketing strategy for new product launch in Ontario.
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Managed internal and external communication strategy for COVID-19 updates and taproom.
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Launched Forged In Friendship PR campaign, gifting 25,000 bottles of beer to Front Line Workers in local community.
January 2018 - December 2019
Event & Marketing Manager, Shawn & Ed Brewing Co.
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Built events department from a handful of bookings per year to 112% uptake in event sales over a 10 month period. Hired an event coordinator and event assistant, created new processes and marketing materials to support the growth of venue.
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Was awarded Hamilton's Top 40 Under 40 19' for business achievement
September 2015 - December 2018
Brand Activity Manager, Sleeman Breweries
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Created innovative marketing programs for key retailers across Ontario such as the LCBO and The Beer Store
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Managed the first food partnership program with Old Milwaukee and General Mills Canada.
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Led sampling program across Ontario in 2016 for all retailers, including grocery. This was the first year alcohol sales were permitted at this channel.
Education
2005 - 2009
University of Ottawa
Bachelor of Arts, Major in English / Minor in Communications
2009 - 2010
Humber College
Post-graduate certificate in Public Relations
Interests
I'm a mother of two firecracker kids. I teach yoga and spin, love craft beer and entertaining with our friends and neighbours here in Dundas, Ontario. I spent most of my childhood in the Ottawa Valley. I love to fish. I was privileged to grow up on the Ottawa River swimming, boating, hiking Oiseau Rock and visiting The Fort (known and loved spots by locals).